Groundbreaking Campaign Toolkit

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Groundbreaking Marketing Campaign Blueprint

Pair this toolkit with our campaign blueprint. The blueprint provides:

• Marketing strategy best practices and recommendations
• An easy-to-follow campaign timeline with specific marketing activities.
• Creative content ideas for social media.
• Checklists that make it easy to delegate marketing tasks and content collection.
• Copy-and-paste content for pre-event, during event and post-event emails and social media posts.

Postcard Invitations (5″x7″)

Whether you have family photos, site renderings or no photos, our post card can help serve your purposes. Customize the postcards with your photos, dates, times and QR codes.

Website & Email Newsletter Graphics

Leverage your website and email newsletter to attract community members to join the celebration. Customize all of the graphics in Canva using your own images, text and calls to action.

Personal Email Signature Line

How many emails a day do you send from your work email?

It’s time to start using it as a method for marketing. Choose from two different email signature line graphics.

Social Media Posts (Stories & Posts)

Get the word out through Facebook, Instagram, LinkedIn and TikTok using our social media posts templates. Customize all of them using Canva with your own images, text and graphics.

Groundbreaking Marketing Strategy Blueprint

Get the most out of your groundbreaking events by following our marketing campaign blueprint. Follow our checklist and processes to make marketing easy. This guide is designed to:

• Save time with ready-to-implement strategies that eliminate the need to reinvent the wheel for every groundbreaking
• Create repeatable systems you can use event after event, year after year
• Delegate with confidence using our detailed checklists that staff or volunteers can easily follow
• Transform one event into months of content for future fundraising, volunteer recruitment, and community awareness
• Strengthen sponsor relationships by highlighting their contributions more effectively
• Increase community engagement with proven social media strategies before, during, and after the event
• Capture the right photos and videos with our ready-to-use shot lists