Women Build: Marketing Campaign Strategy Blueprint
These high-energy build days present incredible storytelling opportunities that can fuel your marketing and donor engagement for months to come.
But let’s be honest – when you’re managing volunteers, coordinating with sponsors, and making sure everything runs smoothly on site, documentation often takes a backseat. Without a systematic approach, you miss valuable opportunities to showcase your impact and engage supporters long after the hard hats come off.
This Women Build Social Media Strategy Guide is designed to:
- Create a repeatable system that works for every Women Build event so you’re not reinventing the wheel each time
- Save hours of planning time with ready-to-implement strategies that work specifically for Habitat affiliates
- Delegate tasks confidently to staff and volunteers with clear checklists and shot lists
- Transform one event into months of content for fundraising, volunteer recruitment, and awareness
- Strengthen sponsor relationships by highlighting their involvement in meaningful ways
- Capture authentic moments that showcase the unique power of women coming together to build
Unlock this Blueprint & Unlimited Design Toolkits & Copy/Paste Content with a Membership
Get instant access to ready-to-use campaign assets, plug-and-play content for social media, email, and your website—plus a full-year content calendar. These exclusive member resources help you market smarter, work faster, and make a bigger impact.
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Pair This Strategy With Our Women Build Marketing Toolkit
Make implementation even easier with our matching Women Build design templates! These customizable assets include everything you need for cohesive promotion: social media graphics, email headers, volunteer recruitment materials, sponsor recognition templates, and more – all customizable in Canva to match your affiliate’s branding.
What’s Inside This Guide?
This practical resource walks you through exactly what to do before, during, and after Women Build events to maximize their social media impact:
Before the Event: Building Anticipation
- 8+ pre-event post ideas to generate excitement and educate your community
- Facebook Event creation strategy that increases visibility
- Coordination systems for sponsors and partners to amplify your reach
During the Event: Capturing the Experience
- Day-of posting plan with specific content ideas for maximum engagement
- Step-by-step guide for effective Facebook Live streams
- Instagram and Facebook Stories strategy tailored for Women Build
Shot Lists for Long-Term Content
- Comprehensive photography checklist you can hand to staff or volunteer photographers
- Video shot list with b-roll suggestions to capture powerful footage
- Interview question prompts to gather compelling testimonials
Post-Event: Extending the Impact
- Content ideas for weeks after the event to showcase your success
- Strategies to thank sponsors, volunteers, and supporters
- Templates for turning your Women Build content into recruitment tools for future events
Don’t let another Women Build go by without maximizing its storytelling potential. Download our guide today and transform how you share these powerful community moments!