Tennis/Pickleball Tournament: Marketing Campaign Strategy Guide

Tennis tournaments bring energy, elegance, and a competitive spirit to Habitat fundraising events. But are you truly maximizing the potential of your tennis fundraiser to build community support and awareness for your affiliate’s mission?

Many Habitat affiliates pour weeks into organizing these events, but without a strategic marketing approach, you could be missing valuable opportunities to expand your reach, engage donors, and create content that serves your affiliate for months to come.

This Campaign Strategy Guide is designed to:

• Create a repeatable, step-by-step system so you don’t have to reinvent your approach for every tournament
• Easily delegate marketing tasks to staff and volunteers with clear checklists and instructions
• Save precious time with ready-to-implement strategies and copy-paste content templates
• Maximize every tournament moment by capturing the right content during the event
• Build stronger sponsor relationships by providing them with pre-made social media toolkits
• Turn one tournament into months of content for your affiliate’s ongoing community building

What’s Inside This Guide?

This comprehensive resource gives you everything you need to maximize your tennis tournament’s community impact:

• Complete campaign timeline: From 3 weeks before to 3 days after, know exactly what content to post and when
• Strategic considerations: Learn how to lead with local connection, use player spotlights, and create social momentum
• Copy-paste content: Save hours with ready-to-use social media posts, email templates, and sponsor communications
• Shotlist for photographers: Ensure you capture all the right moments with our detailed photography guide
• Sponsor coordination strategies: Learn how to empower sponsors to promote your event across their networks
• Post-event follow-up plan: Extend the impact of your tournament with strategic content that shows your appreciation