Run/Walk Fundraiser: Marketing Campaign Blueprint
When you’re juggling event logistics, registration tables, and making sure no one gets lost on the route, social media documentation often falls to the bottom of the priority list. But, Walk/Run events are goldmines for content that could fuel your marketing efforts for months to come.
This comprehensive guide will help you:
- Create a repeatable system for promoting your Fun Run before, during, and after the event
- Delegate social media tasks to staff or volunteers with easy-to-follow checklists
- Turn one event into months of content for future fundraising campaigns
- Maximize sponsor visibility with strategic coordination tactics
- Capture authentic moments that showcase your community impact
- Build a content library of photos and videos for year-round use
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Pair This Strategy With Our Fun Run Campaign Toolkit
Make implementation even easier with our matching design templates! Our Fun Run Campaign Toolkit includes customizable social media graphics, email templates, event signage, and more—all designed to complement the strategies in this guide. Every design is fully customizable in Canva, allowing you to add your affiliate’s colors, logos, and photos with just a few clicks.
What’s Inside This Guide?
This practical resource walks you through exactly what to do before, during, and after groundbreakings to maximize their impact:
Pre-Event Strategy
- Social media post ideas to build anticipation and drive registrations
- Facebook Event creation tips that increase visibility
- Coordination tactics for sponsors and partners to amplify your reach
During the Event
- Live posting strategies that capture real-time energy
- Complete photography and video shot lists to share with volunteers
- Stories and livestream content ideas that engage supporters who couldn’t attend
Post-Event Follow-Up
- Strategic posting schedule to extend the impact for weeks afterward
- Sponsor recognition frameworks that strengthen partnerships
- Content repurposing ideas for your broader communications calendar
Practical Tools
- Team coordination suggestions to divide and conquer social coverage
- Ready-to-use shot lists you can print and hand to volunteer photographers
- Privacy consideration tips to respect participant boundaries