Pride Build Event: Marketing Campaign Strategy Guide
Pride Build events represent a powerful opportunity to unite your community around a shared vision of inclusion and housing justice. However, without a strategic approach to capturing and sharing these moments, your affiliate misses a crucial chance to amplify your impact, build stronger connections, and attract future support.
Many under-resourced Habitat affiliates struggle to maximize these events for community building and storytelling, but you don’t have to reinvent the wheel. Our tested systems help you transform one Pride Build into months of powerful, mission-driven content.
This Campaign Strategy Guide is designed to:
- Create repeatable systems and processes that save time and eliminate guesswork for future events
- Delegate effectively to staff and volunteers with clear checklists anyone can follow
- Build stronger relationships with LGBTQ+ allies and sponsors by highlighting their involvement meaningfully
- Capture authentic moments that resonate with your community and inspire continued support
- Turn one event into months of powerful content for fundraising, volunteer recruitment, and awareness
- Communicate inclusion values that attract diverse supporters to your mission
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Pair This Strategy With Campaign Design Assets
Enhance your Pride Build campaign with our professionally designed, customizable templates in Canva. The toolkit includes social media graphics, email headers, team fundraising materials, and more – all designed to coordinate perfectly with this strategy guide.
What’s Inside This Guide?
This practical resource gives you everything you need to maximize your Pride Build event’s marketing impact:
- Strategic considerations before you start – including messaging guidance, fundraising approaches, and sponsor coordination tips
- Complete campaign timeline – from 3 months out to post-event follow-up
- Copy-and-paste social media content – ready-to-use posts for before, during, and after your event
- Shotlist for photographers – hand this to volunteers or staff to capture the perfect moments
- Team coordination strategies – assign specific content roles to maximize coverage
- Post-event follow-up plans – extend your event’s impact for weeks and months afterward
- Email templates – for invitations, updates, and thank-you messages