Home Dedication Event: Marketing Campaign Blueprint
Home dedications are one of the most important events at Habitat. Not only do they represent the culminating moment of a long journey for home buyers, but they are also a celebration for everyone who has contributed to the home construction.
But, it’s easy to get caught up in the preparation and day-of activities enough where you forget to document the moment in a way that can be authentically shared with the rest of the community.
This guide is designed to:
- Create repeatable systems and processes so you don’t have to recreate the wheel.
- Help you delegate tasks to staff and volunteers. With checklists and clear steps, this guide can be handed off to individuals to tackle specific steps.
- Save precious time with ready-to-implement strategies and templates
- Create content that resonates by focusing on the human stories that drive donations
- Build stronger partnerships with sponsors by highlighting their involvement
- Turn one event into months of content for fundraising, volunteer recruitment, and awareness
Unlock this Blueprint, Design Toolkits & Copy/Paste Content with a Membership
Get instant access to ready-to-use campaign assets, plug-and-play content for social media, email, and your website—plus a full-year content calendar. These exclusive member resources help you market smarter, work faster, and make a bigger impact.
Already a member?
Log in here to access this blueprint.
Pair Blueprints with Marketing Toolkits
Download all of the design assets you need to carry out a home dedication. This includes customizable postcards, email and website graphics, social media graphics, and much more. View the toolkit.
What’s Inside This Guide?
This practical resource walks you through exactly what to do before, during, and after home dedications to maximize their impact on social media:
- Pre-event strategy: We’ve included a series of post ideas to build excitement and anticipation. Coordinate with community partners and sponsors to ensure that your social media efforts get the most reach and engagement.
- Day-of content plan: Capture those key emotional moments with our detailed shot lists and content strategies.
- Post-event follow-up: Extend the impact by following our strategy to get the most out of the content you captured during the event.
- Practical tools: Ready-to-use shot lists you can hand to staff or volunteer photographers.