Groundbreaking Event: Marketing Campaign Blueprint

Groundbreakings are magical moments that mark the beginning of something transformative. That first shovel of dirt represents so much more than just the start of construction—it’s the moment a family’s dream begins to take physical shape in your community.

But it can feel like a huge lift just to manage the logistics of the event itself.

The result? A missed opportunity to capture and leverage this milestone moment across your marketing and fundraising efforts for months to come. Without a system in place, these powerful community-building opportunities slip through our fingers.

This comprehensive guide will help you:

• Save time with ready-to-implement strategies that eliminate the need to reinvent the wheel for every groundbreaking
• Create repeatable systems you can use event after event, year after year
• Delegate with confidence using our detailed checklists that staff or volunteers can easily follow
• Transform one event into months of content for future fundraising, volunteer recruitment, and community awareness
• Strengthen sponsor relationships by highlighting their contributions more effectively
• Increase community engagement with proven social media strategies before, during, and after the event
• Capture the right photos and videos with our ready-to-use shot lists

Pair This Strategy With Our Groundbreaking Campaign Toolkit

Make implementation even easier with our matching design templates! Our Groundbreaking Campaign Toolkit includes customizable social media graphics, email templates, event signage, and more—all designed to complement the strategies in this guide. Every design is fully customizable in Canva, allowing you to add your affiliate’s colors, logos, and photos with just a few clicks. View the design template.

What’s Inside This Guide?

This practical resource walks you through exactly what to do before, during, and after groundbreakings to maximize their impact:

Pre-Event Strategy

• Content ideas that build anticipation and educate your community
• Facebook Event creation tips that increase visibility
• Coordination plans for sponsors, partners and your ReStore
• Ready-to-use social media templates and captions

During the Event

• Live streaming and real-time posting strategies
• Stories content ideas for Instagram and Facebook
• Privacy considerations and photo permission best practices
• Detailed shot lists you can hand to staff or volunteer photographers

Post-Event Follow-Up

• Content frameworks to extend the impact for weeks after
• Sponsor and volunteer appreciation strategies
• Long-term content planning for future fundraising

Don’t let another groundbreaking go undocumented! Download our guide today and transform these milestone moments into powerful storytelling opportunities that will fuel your affiliate’s marketing efforts long after the shovels are put away.