Partner Build Day: Marketing Strategy Blueprint

Critical home repair group build days represent powerful moments of transformation in our community. These projects not only restore safety and dignity to homes but also create meaningful connections between homeowners, volunteers, and the broader community.

But let’s be honest – when you’re coordinating volunteers, managing projects, and ensuring homeowner comfort, capturing these moments for your marketing efforts can fall to the bottom of the priority list. Without a clear plan, you’re missing valuable opportunities to showcase your impact, thank sponsors, and build community support for future projects. That’s where this guide comes into play.

This guide is designed to:

• Save you precious time with ready-to-implement strategies that eliminate guesswork
• Create repeatable systems so your team can follow the same process for every repair project
• Easily delegate marketing tasks to staff or volunteers with clear checklists and shot lists
• Turn one repair project into months of content for fundraising, volunteer recruitment, and awareness
• Build stronger partnerships by highlighting sponsor involvement in meaningful ways
• Capture authentic moments that tell the real story of your impact in the community

Pair This Strategy With Professional Design Templates

Our companion Home Repair Design Template includes customizable social media graphics, email headers, thank you cards, and more – all designed specifically for critical home repair projects. View the design template.

What’s Inside This Guide?

We’ve created a practical roadmap to help you capture and share the impact of your critical home repair projects:

Pre-Build Day Coordination:

• Social media coordination guides for sponsors and partners
• Copy-and-paste captions they can use to promote your work
• Tips for preparing homeowners for the photography experience

During the Build Day:

• Simple post ideas you can create quickly on-site
• Story starters for Facebook and Instagram that require minimal editing
• Comprehensive shot lists you can hand to staff or volunteer photographers
• Privacy consideration guidelines and practical solutions

Post-Build Follow-Up:

• Strategies to transform your content into compelling before/after stories
• Templates for thank-you posts that highlight sponsors and volunteers
• Example post text you can customize for your specific projects

Bonus Resources:

• Interview questionnaires for homeowners, volunteers and sponsors
• Links to additional resources on volunteer photography management
• Cellphone photography tips for non-professionals

Don’t let another repair project go undocumented! Download this guide today and start building a content system that showcases your impact while saving you time.