Community Giving Day: Marketing Campaign Plan

Local Giving Days present a golden opportunity for your Habitat affiliate to rally community support, but are you making the most of this chance to build relationships and raise critical funds?

For many under-resourced affiliates, these giving days can feel overwhelming instead of energizing. Without a clear strategy, you might miss the chance to transform a single day of generosity into lasting community connections and support for your mission.

This Campaign Strategy Guide is designed to:

  • Create a manageable, high-impact campaign even if you’re a team of one
  • Save hours of planning time with ready-to-use social media posts, email templates, and content timelines
  • Maximize your fundraising results through strategic matching gift opportunities and focused messaging
  • Turn supporters into storytellers with compelling content ideas that highlight your local impact
  • Extend the momentum beyond the giving day itself with follow-up strategies–
  • Delegate effectively with comprehensive checklists and tasks that can be handed off to volunteers

Unlock this Blueprint, Design Toolkits & Copy/Paste Content with a Membership

Get instant access to ready-to-use campaign assets, plug-and-play content for social media, email, and your website—plus a full-year content calendar. These exclusive member resources help you market smarter, work faster, and make a bigger impact.

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What’s Inside This Marketing Guide?

This comprehensive resource walks you through every stage of your giving day campaign:

  • Strategic Considerations: Learn how to set clear, achievable goals, establish matching funds, and make storytelling the heart of your campaign.
  • Complete Timeline: Follow our 6-week content calendar with specific action items to build momentum before, during, and after your giving day.
  • Copy-Paste Content: Save time with ready-to-use social media posts and email templates you can customize in minutes.
  • Community Collaboration: Discover practical ways to partner with local businesses and influencers to amplify your reach.
  • Day-Of Action Plan: Execute a stress-free giving day with our real-time content strategy and engagement ideas.